(715) 546-3344 info@threelakes.com
Three Lakes Welcomes New Executive Director, Collette Sorgel

Three Lakes Welcomes New Executive Director, Collette Sorgel

December 5, 2018 (Three Lakes, WI) – The Three Lakes Area Chamber of Commerce welcomes Collette Sorgel as Executive Director.

“In the last year, the Three Lakes Area Chamber of Commerce directed efforts toward stronger marketing strategies that would bring more tourism and commerce to our community” stated Justin Behling, Chamber President. “We look forward to the continued progress in 2019 under the effective leadership of Collette Sorgel and the teamwork of our Executive Director and Marketing Director.”

Collette Sorgel has experience in both the corporate and nonprofit settings. Before coming to the Chamber, she worked with Vilas County News Review, TDS Telecom as VP of Marketing & Sales, served as a business consultant, and was an instructor at Nicolet Area Technical College. Collette and her husband Dave reside in Three Lakes.

“Our community has so much to offer. I’m looking forward to collaborating with our business community and non-profits,” stated Collette Sorgel, new Executive Director. “Three Lakes is vital to the lifestyle of our Northwoods residents and visitors. I am excited to play a role in making our community stand out.”

Collette Sorgel will begin serving as Executive Director on December 13th.

For more information:
Contact: Justin Behling
Three Lakes Area Chamber of Commerce Board President
Email: gm@northernaire.com
Phone: 715-546-2700

About the Three Lakes Area Chamber of Commerce
The Three Lakes Area Chamber of Commerce & Welcome Center Inc. encourages, promotes, protects and reacts to the interests and needs of businesses and civic organizations in the Three Lakes community. The Chamber also acts to effectively enhance recreational and economic growth in the Three Lakes area.

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Press Release: Three Lakes Area Chamber of Commerce Creates New Role, Seeks New Executive Director

Press Release: Three Lakes Area Chamber of Commerce Creates New Role, Seeks New Executive Director

October 23, 2018 (Three Lakes, WI) – The Three Lakes Area Chamber of Commerce announces it has created the position of Marketing Director and is seeking to fill the position of Executive Director in the coming weeks.

“In 2018, the Three Lakes Chamber made many strides in developing a digital marketing strategy and moving the organization in a direction that meets with the technological trends for business while also maintaining involvement in more traditional forms of media” stated Justin Behling, Chamber President. “It is with regret that we announce the departure of Sarah Flashing from the role of Executive Director, but we are excited to inform our members and the public that she will maintain involvement as the organization’s Marketing Director. We are currently accepting resume submissions for the role of Executive Director and excited about what the future holds with two skilled professionals in each of these roles and doing even more to promote Three Lakes and the member businesses.”

“It’s been an exciting year for me in Three Lakes. I’ve enjoyed working with the Chamber members and working hard to promote tourism, and finding new and interesting ways to bring more business to the community” stated Sarah Flashing, current Executive Director of the Three Lakes Area Chamber of Commerce. “I am eager to continue in the role of Marketing Director and to fully support the new, yet-to-be-hired Executive Director and continue to see growth in our Chamber. Having two strong professionals in key positions at the Three Lakes Chamber of Commerce is a win for business and economic development for Three Lakes.”

Sarah Flashing will continue to work at the Chamber office as Executive Director until early December.

For more information:
Contact: Justin Behling
Three Lakes Area Chamber of Commerce Board President
Email: gm@northernaire.com
Phone: 715-546-2700

About the Three Lakes Area Chamber of Commerce
The Three Lakes Area Chamber of Commerce & Welcome Center Inc. encourages, promotes, protects and reacts to the interests and needs of businesses and civic organizations in the Three Lakes community. The Chamber also acts to effectively enhance recreational and economic growth in the Three Lakes area.

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2018 Annual Meeting of the Three Lakes Area Chamber of Commerce

2018 Annual Meeting of the Three Lakes Area Chamber of Commerce

Join us for the 2018 Annual Meeting of the Three Lakes Area Chamber of Commerce on Tuesday, October 16 from 5 – 7 PM at the Reiter Center. Appetizers and beverages will be served as we welcome in the new 2018-2020 members of the Board of Directors and thank those who have and continue to serve. This meeting is open members and to anyone who wishes to learn more about the Chamber of Commerce in Three Lakes. Let us know if you plan to attend so that we can have an accurate head count and plan accordingly. Also, Midwest Selfies will be present with their selfie station offering free head shots and group photos!

If you are currently a member in good standing and have not received a ballot, please contact the chamber office at 715-546-3344 or stop in. Ballots must be returned to the office by 5 PM on Monday, October 15th.

We look forward to seeing you at the Annual Meeting and celebrating the accomplishments of 2018 and looking ahead at 2019.

Press Release: North by Northwoods: 3Lakes Music Crawl

Press Release: North by Northwoods: 3Lakes Music Crawl

August 23, 2018 (Three Lakes, WI) – Come to Three Lakes for an amazing couple of days of musical performances at various venues in and outside of town! On Friday and Saturday, September 21-22, experience the Three Lakes live music scene for a 2-day North by Northwoods music crawl. Visit iconic business establishments and enjoy hearing eclectic music in the Northwoods of Wisconsin.

“Three Lakes is considered the gem of the Northwoods. While we will always be known as a premier destination for amazing outdoor experiences on the largest inland chain of lakes in the world as well as the Chequamegon-Nicolet National Forest, we also are a community filled with amazing business establishments and people who have a real passion for the arts,” stated Sarah Flashing, Executive Director of the Three Lakes Area Chamber of Commerce. “The 2018 North by Northwoods: 3Lakes Music Crawl will feature a variety of musical performances throughout the community and will connect with the musical tastes of everyone. Come out to Three Lakes and let us entertain you in style!”

A shuttle will be provided on Saturday, September 22, at no charge to transport guests from venue to venue including some lodging destinations in the Three Lakes area.

Musical acts currently booked include Midwest talent like flutist Vicki Logan, rock band Wyatt & the Immortals and local bands including Diamond Pepper, Spotlight Polka Band, the Hurleywoodz and Anthony Lux. Locations of performances include the Black Forest, American Legion, Pike’s Pine Isle, Diversions, Northernaire, Three Lakes Center for the Arts and more.

For more information including updated performance schedules and shuttle information, please visit www.northxnorthwoods.com.

Contact: Sarah Flashing, Executive Director
Three Lakes Area Chamber of Commerce
Email: sarah@threelakes.com
Phone: 715-546-3344

About the Three Lakes Area Chamber of Commerce
The Three Lakes Area Chamber of Commerce & Welcome Center Inc. encourages, promotes, protects and reacts to the interests and needs of businesses and civic organizations in the Three Lakes community. The Chamber also acts to effectively enhance recreational and economic growth in the Three Lakes area.

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Event Planning Strategy Meeting

It’s a magical time of year and the 2018 Summer events season is about to launch. You survived the cold winter and the snow is beginning to melt…for the second and third time! Visitors are planning their trips to Three Lakes and over the coming months our community will welcome these guests with the warmth and friendliness that is the culture of Three Lakes.

We are currently in a “timing sweet spot” for executing strategic planning for 2019 events. Right now, you have a clearer idea of how you will execute your 2018 events. While the Chamber is also working on 2018, we’re thinking well into 2019 and want to help our community organizations with 2019 priorities so we can keep the marketing ball rolling.

The idea planning the 2019 calendar may seem quite early at this point, so we hope you’ll join us for a conversation on April 18 at 4 PM at Northernaire to discuss what it takes to plan your calendar, organize your events, and develop strategic partnerships with other community organizations and volunteers in order to execute your events flawlessly. Before the crowds arrive in Three Lakes, we hope you will spend an hour meeting with other community members for a conversation on how we can make plans and develop ideas that will support the work of each other’s organizations.

Chamber Lunch & Learn: Media Interview Training

Bring your own lunch to the Demmer Memorial Library on Monday, February 26 at 11:30 AM and get some great tips on doing media interviews–from the experts! Join WXPR radio reporter Ken Krall and WJFW television reporter Phylicia Ashley as they coach you on how to effectively communicate your message during media interviews.

Do you have an area of expertise you’d like to share with Three Lakes chamber members? Contact the Three Lakes Chamber office for more information.

Three Lakes Events Advertising Program

The Three Lakes Area Chamber of Commerce is now offering an advertising opportunity for special events taking place in 2018 in Three Lakes.

Program Description:
The Three Lakes Events Advertising Program provides approved events with advertising campaigns that are managed and funded through the Chamber of Commerce. Events are a vital aspect of the town of Three Lakes, creating memorable experiences for tourists and a strong sense of community for residents and guests, both local and regional. All organizations planning events for 2018 are encouraged to apply.

Types of events to be considered (but not limited to) include street festivals, parades, community events, sport/recreation events, and art/cultural events.

Application Steps:
Complete the Three Lakes Events Advertising Program Application Form and return to the Three Lakes Area Chamber of Commerce by April 1. Late applications will not be considered. Approved applications will be notified by April 15.  If you prefer to submit a paper application, CLICK HERE to download. You can scan and email to sarah@threelakes.com or drop off at the chamber office.

Strategic Marketing on a Budget

Strategic marketing is key to running any business successfully. But strategic doesn’t have to mean pricey. There are lots of ways businesses of every size can experience growth while on a budget. Social media channels including Facebook, Twitter, LinkedIn, Pinterest, and others are resources to help build an audience and deliver your message. If you want more people to know more about your business, here are some basic strategies to get you started. (more…)

Make Things Happen in 2018!

Setting goals is the common practice for so many people at the start of a new year. I am no exception and you probably aren’t either. But goals often fall to the wayside because of procrastination, lack of self-confidence, and sometimes even negativity. 2018 is the year to be different—set goals and stay focused!

Once you’ve determined your goals for this year, you need to be intentional about staying on track with them. This may mean communicating about these goals with key players in your organization—teamwork!  Carve out time on your calendar for planning and strategizing. Set up reminders so that your smart gadgets alert about the next step in your master plan. The steps needed to accomplish your goals are as important as the goals themselves!

The Three Lakes Area Chamber of Commerce has many goals for 2018 and beyond.

  • Create and deliver more value for our members (see our updated benefits!)
  • Develop and implement a comprehensive marketing strategy
  • Improved use of technology
  • Increase in press coverage
  • More member engagement
  • Steady involvement in community events

These are just some of our goals for 2018 and beyond. The steps to make these goals happen are in the works.  Tell us what your goals are for 2018 and let us know how we can help you. Let’s make things happen!